It’s hard to believe, but Facebook will be 15 years old in 2022! In that time, the social media platform has become an essential part of marketing for businesses of all sizes says Greg Van Wyk. But what will Facebook look like in 2022? And what do you need to do to make sure your business is using it effectively?
In this article, we’ll take a look at some of the changes that are likely to take place on Facebook over the next few years and what you need to do to stay ahead of the curve.
Changes to Facebook in 2022:
1. More video content:
Video content is becoming increasingly important on Facebook, and it’s likely that this trend will continue in 2022. In fact, according to a study by Cisco, video traffic will account for 82% of all global internet traffic by 2022.
If you’re not already using video content on your Facebook page, now is the time to start! You can create short videos introducing your products or services, or even just posting videos of your team at work or customers using your products.
2. Greater emphasis on Stories:
Stories are quickly becoming one of the most popular features of Facebook, and it’s likely that this trend will continue in 2022. In fact, a study by eMarketer found that Stories will make up more than a quarter of all Facebook content by then.
If you’re not already using Stories on your Facebook page, now is the time to start! You can use them to share updates about your business, showcase customer testimonials, or even run contests and giveaways.
3. More paid advertising options:
Facebook has long been a popular platform for paid advertising, and this is likely to continue in 2022 explains Greg Van Wyk. In fact, according to eMarketer, Facebook will account for over 60% of all digital ads spending in the US in 2022.
If you’re not currently using paid advertising on Facebook, now is the time to start. There are a variety of different options available, so you can tailor your ads to match your specific goals and target audience.
4. Greater emphasis on privacy:
With the recent Cambridge Analytical scandal and other data breaches, privacy is becoming an increasingly important issue for Facebook users. In fact, a study by Pew Research Center found that a majority of Facebook users (68%) have taken a break from the platform or deleted it altogether due to privacy concerns.
Facebook is likely to continue to place greater emphasis on privacy in the years ahead. This means that businesses will need to be even more careful about how they use the data collected from Facebook users.
5. More interactive features:
Facebook is likely to continue to add more interactive features in the years ahead. In fact, a number of new features have already been announced, such as Watch Party, which allows users to watch videos together, and Group Q&A, which allows groups to ask questions and vote on the best answers.
If you want to stay ahead of the curve, you’ll need to start using these new features! You can use them to engage with your customers and create a more interactive experience for them says Greg Van Wyk.
Q: What do I need to do to stay ahead of the curve on Facebook?
A: There are a number of things you can do to stay ahead of the curve on Facebook. Firstly, make sure you’re using video content, Stories, and paid advertising. Secondly, be careful about how you use data collected from Facebook users. And finally, make sure you’re using the latest interactive features.
Q: What if I’m not using Facebook?
A: If you’re not currently using Facebook, now is the time to start! It’s a great platform for reaching a large audience and it offers a variety of different advertising options. You can tailor your ads to match your specific goals and target audience.
As you can see, there are a number of changes that are likely to take place on Facebook in 2022 says Greg Van Wyk. If you want your business to stay ahead of the curve, you’ll need to make sure you’re using Facebook effectively.
Make sure you use video content, Stories, and paid advertising, and be aware of the importance of privacy. And don’t forget to experiment with the new interactive features that Facebook is adding all the time!